The Wisepreneur: a Tuesday letter for independent professionals
Every Tuesday I write to a small list of experienced professionals building independent practice around what they already know how to do.
One idea per issue, a few minutes to read, written by me, not a content team.
I respect your privacy. Unsubscribe any time, and replies come straight to me.
What arrives in your inbox
Each issue takes one question that comes up again and again in my work and on the podcast, and works it through properly. What to charge when younger competitors cost less. Whether to turn what you know into an ebook or a diagnostic. How to describe what you do so the right clients recognise themselves in it. No motivation, no recycled tips, no pretending the answers are simple.
Where the ideas come from
I've recorded more than 90 episodes of the Wisepreneurs Podcast with consultants, authors, academics and specialists, and I test what I learn in my own practice and my clients' practices before I write about it. Recent issues covered the Neo-Shamrock, a four-part way to structure a one-person company, and why the arrival of AI raises the value of knowing which option is worth pursuing because you've watched similar calls play out over a career.
Recent Popular Articles and Topics
The Neo-Shamrock a cognitive architecture for independent practice
AI wants to make you interchangeable, and that changes everything about how you build a practice
What Is a Wisepreneur? Building Independent Practice Through Cognitive Architecture
Who it's for
Professionals over 50 building practice on their own terms: consultants, advisers, coaches, trainers, researchers and specialist practitioners. Many of my readers are independent professional women running established practices. If you're excellent at the work and the marketing never quite gets done, you're exactly who I write for.
What arrives in your inbox
Each issue takes one question that comes up again and again in my work and on the podcast, and works it through properly. What to charge when younger competitors cost less. Whether to turn what you know into an ebook or a diagnostic. How to describe what you do so the right clients recognise themselves in it. No motivation, no recycled tips, no pretending the answers are simple.
Where the ideas come from
I've recorded more than 90 episodes of the Wisepreneurs Podcast with consultants, authors, academics and specialists, and I test what I learn in my own practice and my clients' practices before I write about it. Recent issues covered the Neo-Shamrock, a four-part way to structure a one-person company, and why the arrival of AI raises the value of knowing which option is worth pursuing because you've watched similar calls play out over a career.
Recent Popular Articles and Topics
The Neo-Shamrock a cognitive architecture for independent practice
AI wants to make you interchangeable, and that changes everything about how you build a practice
What Is a Wisepreneur? Building Independent Practice Through Cognitive Architecture
Who it's for
Professionals over 50 building practice on their own terms: consultants, advisers, coaches, trainers, researchers and specialist practitioners. Many of my readers are independent professional women running established practices. If you're excellent at the work and the marketing never quite gets done, you're exactly who I write for.
Is it really weekly?
Yes. The Wisepreneur goes out every Tuesday. The podcast is fortnightly; the letter is weekly, and each issue stands on its own.
What does The Wisepreneur cover?
Positioning accumulated expertise, pricing, turning what you know into knowledge products, and working with AI as a thinking partner rather than a replacement. Practical thinking for experienced professionals building sustainable independent practice.
What happens to my email address?
It stays with me. No sharing, no selling, and every issue has an unsubscribe link. If you reply, I read it and usually answer.