Your Accumulated Expertise is Your Competitive Advantage
You don't need more credentials or another marketing agency. You need a partnership that positions decades of accumulated wisdom as premium capability while handling complete marketing execution.
Knowledge Business Partnerships for Women in Professional Services
I work with women leading professional services businesses and building independent practices—practitioners who understand accumulated expertise justifies premium positioning but need someone to build and maintain marketing infrastructure while they focus on client delivery.
I combine intellectual partnership with hands-on execution. I'm the partner business coaches refer to when their clients need systematic marketing infrastructure without hiring internally.
12–month partnerships at $2,750 AUD/month • Very limited capacity
Insights Hub
A library of 100+ articles for independent professionals building authority-based practices.
You'll find thinking on positioning and market presence, business development for solo practitioners, AI as thinking partner rather than replacement, and making the shift from corporate to independent work.
Browse by topic or start with the featured articles below.
Marketing Partnership
For Women Building Authority-Based Practices in Professional Services
I handle the complete marketing ecosystem while you focus on client delivery—strategic content creation, web presence management, knowledge product development, and marketing systems.
Think of it as having a marketing director who also does the execution, through one sustained relationship.
What's included: Strategic content demonstrating your expertise
• Complete web presence management
• Knowledge product development (ebooks, training programs)
• Marketing systems and intelligence
• Network of trusted specialists
12-month partnerships | Years-long collaborations | Very limited capacity
Current partnerships include professional services businesses I've worked with for 5-12 years.
They Say
“
Nigel's expertise was pivotal in shaping my business journey. His holistic approach to business, especially marketing, was a game-changer.
Product Safety Solutions
“
"Nigel brings clarity, empathy, a deep understanding of business and very constructive support. He puts a great deal of work into his sessions and offers very generously of his reading and research. He gave me hints and leads that would have taken me hours to find. I will be going back to him as I reach various key milestones in the development of the concept. I think he can add value to anyone who wants to move on or change pathways in their career."
Independent Professional
They Say
Product Safety Solutions
Nigel's expertise was pivotal in shaping my business journey. His holistic approach to business, especially marketing, was a game-changer.
Independent Professional
"Nigel brings clarity, empathy, a deep understanding of business and very constructive support. He puts a great deal of work into his sessions and offers very generously of his reading and research. He gave me hints and leads that would have taken me hours to find. I will be going back to him as I reach various key milestones in the development of the concept. I think he can add value to anyone who wants to move on or change pathways in their career."
Wisepreneurs Podcast:
For Independent Professionals Building Practice
on Their Own Terms
Working lives have extended far beyond what anyone predicted—not because people can't afford to retire, but because organisations need people who can navigate complexity, and these professionals want to work independently.
Hosted by Nigel Rawlins, Wisepreneurs features conversations with experienced professionals about what it actually takes to build sustainable independent practice.
What we explore:
What we explore:
- Turning accumulated wisdom into competitive advantage
- AI tools and complementary partnerships
- Positioning and market presence for independent professionals
- The transition from corporate to independent work
- Building practice that sustains rather than exhausts
80+ episodes. Real conversations. No motivational fluff.
Wisepreneurs Blog
Frameworks for Independent Professional Practice
100+ articles exploring what it takes to build sustainable practice around accumulated expertise.
You'll find thinking on positioning and market presence, business development without corporate overhead,
AI tools that amplify rather than replace your judgment, and navigating the transition from employment to independence.
Written for experienced professionals building on their own terms.
Latest Insights & Expert Resources for Independent Professionals 60+
Stay informed with expert insights, practical strategies, and the latest trends in independent work. Whether you’re launching a business, mastering digital marketing, or embracing AI-driven productivity, Wisepreneurs provides the guidance and tools you need to thrive beyond 60.
Browse the latest articles on business strategy, marketing, productivity, and the future of work.
Keep up to date with the Wisepreneurs Newsletter
Published every Tuesday, Australian time, I write about the discussions with my weekly podcast guests and key takeaways, I give you a heads up about the next guest plus I might recommend a book, podcast, article or YouTube Video that may be of interest. Sign up Below