You have decades of expertise. Now you need people to find you.
You're a professional woman over 60 — building a consulting, advisory, coaching, or training practice around everything you've learned across a long career. You know your field. You know what you're worth.
But getting visible, attracting the right clients, and building a professional presence online — that takes time, tools, and a kind of marketing most agencies don't understand.
That's where I come in. I'm Nigel Rawlins, and I've spent 25 years helping experienced professionals build practices that reflect the depth of what they actually know. Wisepreneurs exists for one reason: to help women like you turn hard-won expertise into a practice that works.
What you get from Wisepreneurs
A practice that's findable.
Your own website, content strategy, and online presence — built so the right people can find you and understand what you do.
A body of work that compounds.
Articles, newsletters, and knowledge products that establish your authority and keep working for you over time.
A marketing partner, not a supplier.
Someone who understands your work deeply and handles the marketing so you can focus on clients.
Work With Me
The Marketing Partnership
This is the core of what I do. A hands-on, month-to-month marketing partnership where I build and run your entire professional presence alongside you. I work with two to three clients at a time, which means you get genuine attention, not a templated service.
Here's what's included:
- A manifesto document that captures your positioning and expertise
- A fast, professional WordPress website with hub pages
- Branded design system with Canva templates
- Email marketing setup and management through FluentCRM
- Booking system integration
- Two to four content pieces per month
- Newsletter written and sent on your behalf
- Website management, SEO, and analytics
- LinkedIn guidance
- Knowledge product development — ebooks, training programmes, and more
- Virtual assistant and graphic designer support as needed
$2,750 AUD per month. 12-month commitment.
This is a serious partnership for professionals who are ready to build something lasting.
They Say
“
Nigel's expertise was pivotal in shaping my business journey. His holistic approach to business, especially marketing, was a game-changer.
Product Safety Solutions
“
"Nigel brings clarity, empathy, a deep understanding of business and very constructive support. He puts a great deal of work into his sessions and offers very generously of his reading and research. He gave me hints and leads that would have taken me hours to find. I will be going back to him as I reach various key milestones in the development of the concept. I think he can add value to anyone who wants to move on or change pathways in their career."
Independent Professional
Not ready for a full partnership?
Strategy Intensive — $500 AUD
A focused, one-off session where we look at your current positioning, your goals, and what needs to happen next. You receive a written strategic brief within 48 hours and a 30-minute follow-up call two weeks later.
Free Discovery Call — 30 Minutes
A conversation to see whether working together makes sense. No pressure, no pitch — just a straightforward chat about where you are and where you want to go.
Free Assessments
Not sure where to start? Try one of my free diagnostic tools. The Embodied Intelligence Assessment helps you map the expertise you've built over your career. The Professional Reputation Audit shows you how visible your practice is right now — and where the gaps are.
Insights Hub
Over 140 articles on the topics that matter most to experienced professionals building independent practices — from business strategy and branding to AI tools, career transitions, and staying sharp as you work longer. Everything is organised by topic so you can find what's relevant to you.
Wisepreneurs Podcast
84 + episodes of real conversations with experienced professionals about building sustainable independent practice. Positioning, AI tools, business development, and the transition from corporate to independent work.
No motivational fluff.
They Say
Product Safety Solutions
Nigel's expertise was pivotal in shaping my business journey. His holistic approach to business, especially marketing, was a game-changer.
Independent Professional
"Nigel brings clarity, empathy, a deep understanding of business and very constructive support. He puts a great deal of work into his sessions and offers very generously of his reading and research. He gave me hints and leads that would have taken me hours to find. I will be going back to him as I reach various key milestones in the development of the concept. I think he can add value to anyone who wants to move on or change pathways in their career."
Latest Insights & Expert Resources for Independent Professionals 60+
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