Finding the way

I work with professional women, and the odd creative men, who are experts in their field wanting to start their own business and move to self-employment. For many this might actually involve working with me while they are still employed, making a transition, rather than jumping straight into it.

Self employment means starting up a sustainable business, one that is ongoing and funds itself, and one that has meaning and purpose for you. It is not easy to make this leap, so sometimes you need to be brave and have a guide, or coach who can help you get there faster.

Sometimes you need a helping hand

Your close friends and loved ones may not always want to see do something that matters to you.

Or, they may not know how to help you make this shift—a helping hand, from someone who has made the shift, and knows the practical ropes to follow, may be of help.

My work is practical, based on my research, insight and know-how from starting my own business from scratch and then working with many clients over the last 20 years in my marketing services firm.

Over the last five years I have been working with many professional women who have taken early retirement or made the shift earlier to their own micro-business. I start with where you are, and work with you to explore your interests, motivations, deep knowledge and what life has taught you. Together we identify your talents and how that might be used for your own business.

I'll assist you to make some decisions about the work that you want to do, and would enjoy doing, and what customers you might like to work with and then how to attract them. Then I will work with you with a mix of strategy, consulting, coaching and know-how from my marketing services work, to get started and keep moving forward.

It takes time to do this right.

Researcher, Writer, Advisor

I don’t just talk, read books and spout wisdom. I've been working with clients setting up the tools, systems and processes to grow their businesses.

I spend a lot of my time learning new stuff and applying it and use the techniques and programs I recommend.

I’ve also experimented and trialled a lot of online programs and used many of them. Now, mostly in the cloud.

I've also made lots of mistakes and wasted lots of money—so you don’t have to!

I can save you money, time and the frustration of making costly choices that won’t help your business get off the ground and grow. When you are 50+ time really is limited, so I help you get ahead of the learning curve as quickly as possible.

Background and Expertise

I am the owner of 13th Beach Marketing Services Pty Ltd, an Australian marketing services firm, based in Geelong. I have been working with a range of business owners large and small. At the start it was mostly print based marketing projects and campaigns, but now, most of my work is digital.

I've worked with over 50 clients, across a variety of businesses, and for many of them provided strategic and marketing direction, built their WordPress websites, helped or created the content and maintained and analysed their digital assets on an ongoing basis.

Many of those sites are performing extremely well, bringing considerable traffic and business for my clients. However, as I am now older I'm moving away from this business towards collaborating with professional women who are experts in their field who wish to start their own micro-business.

Wisepreneurs™ aims to be as sustainable as possible including using solar power during the day. I have recently remarried, have 3 grown up children and now have an organic garden to produce a year round supply of delicious vegetables and fruit. I like to think I am honest, ethical and do things that matter for the world we live in You may want to work with me too, if so, please see my Coaching/Consulting pages.

Nigel Rawlins
Chief Wisepreneur