Robert Vlach sharing insights on successful freelancingRobert Vlach sharing insights on successful freelancing

Mastering Freelancing: Starting Out

An updated version of the previous article, rewritten with the Insights from Robert Vlach from episode 38 of the Wisepreneurs Podcast

The world of self-employment is complex and diverse, with various terms used to describe those who work independently, such as consultant, freelancer, talent, or independent contractor. However, as Robert Vlach, author of "The Freelance Way" and founder of, points out, these descriptors focus primarily on the nature of your work or the service you provide. You are a small business owner or a 'solopreneur' if you operate independently without employees.

Vlach emphasises the importance of understanding the legal and operational aspects of self-employment. While you may identify as a freelancer or consultant, your business may be registered as a sole trader or incorporated as a company. Navigating these distinctions is crucial for success in the freelance landscape.

The Freelancer's Mindset: Preparing Mentally

Transitioning from employee to self-employed requires a significant mental shift. As Vlach notes, freelancers must learn to think differently, viewing themselves from the contractor's perspective. To do this requires focusing on project-based work that capitalizes on your expertise rather than the traditional employee mindset.

Freelancing offers a new paradigm of expertise-driven work that allows for greater autonomy and flexibility. By choosing projects that match your interests and skills, you can charge a premium for your unique value proposition.

As Vlach states, "Your expertise is your golden ticket, an asset clients value and are willing to pay for."

Essential Business Skills for Freelancers

While expertise is essential, Vlach emphasises that freelancing demands proficiency in various business skills, such as marketing, sales, and administration. Persuading potential clients, managing resources, and navigating business operations are critical to success.

Many of these skills are transferable from previous employment experiences, but some aspects of running a business require learning and growth. Vlach advises focusing on what you do best and enjoy while outsourcing other tasks to maintain efficiency and effectiveness.

Expanding Your Professional Network

Vlach highlights the importance of building a robust professional network as a freelancer. Identifying key decision-makers, industry experts, and potential clients is crucial for securing projects and growing your business. Reaching out through conferences, social platforms, or mutual contacts can open doors to new opportunities.

Building a network takes time and effort, but the rewards are substantial. As Vlach notes, it is a critical aspect of the transition to self-employment and should be a focus from the outset.

Strategies for a Smooth Freelancing Transition

The transition to self-employment is a challenging journey that demands careful planning, preparation, and pacing. Vlach acknowledges that change can be uncomfortable and stressful, and procrastination can hinder progress. However, he emphasises that success is achievable through strategic planning and leveraging your skills and network.

Vlach's insights underscore that the transition to freelancing is more than just a career change; it is a lifestyle shift that offers autonomy, freedom, and fulfilment. By understanding the complexities of the freelance landscape, building a solid foundation of expertise and business skills, and cultivating a robust professional network, mature professionals can successfully navigate self-employment and thrive in their new roles as solopreneurs.


Episode 38 of the Wisepreneurs Podcast featuring Robert Vlach, business consultant, author of The Freelance Way and founder of

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Q1: What is the first step in transitioning to freelancing?

  • A1: The first step is to adopt a freelancer's mindset, focusing on project-based work and recognizing your expertise as your most valuable asset. Planning and preparation, including understanding the legal and operational aspects of self-employment, are crucial.

Q2: How important is it to understand the legal aspects of freelancing?

  • A2: It's very important. Depending on how you structure your business, such as a sole trader or a company, there are different legal and operational aspects to consider. This knowledge is vital for operating within the law and optimizing for tax purposes.

Q3: Can I transition to freelancing even if I don’t have business skills?

  • A3: Yes, you can. While having business skills is beneficial, many can be learned along the way. Robert Vlach suggests focusing on your core expertise and outsourcing or learning other necessary skills such as marketing, sales, and administration.

Q4: How do I build a professional network as a freelancer?

  • A4: Start by identifying key decision-makers, industry experts, and potential clients. Engage with these individuals through conferences, social platforms, or mutual contacts. Building a network is a gradual process, but it’s essential for finding projects and growing your freelance business.

Q5: What are some common challenges in the transition to freelancing?

  • A5: Common challenges include navigating the complexity of self-employment, managing uncertainty, developing a consistent client base, and overcoming the mental shift from employee to freelancer. Strategic planning, leveraging your skills, and building a professional network are key to overcoming these challenges.

Q6: How can I charge a premium for my freelance services?

  • A6: Focus on projects that align with your interests and expertise, where you can offer unique value. By positioning yourself as an expert in a specific area, you can justify higher rates for your specialized services.

Q7: Is freelancing a viable long-term career option?

  • A7: Absolutely. Freelancing can offer a sustainable and fulfilling career path, providing autonomy, flexibility, and the opportunity to work on diverse projects. Success requires continuous learning, adaptability, and a proactive approach to business and networking.

Q8: How can I manage stress and uncertainty in freelancing?

  • A8: Effective stress and uncertainty management involve setting clear goals, maintaining a healthy work-life balance, and building a financial safety net. Also, engaging in a supportive community of fellow freelancers can offer mutual support and advice.

Q9: Can I return to traditional employment after freelancing?

  • A9: Yes, many freelancers transition back to traditional employment, bringing valuable skills and perspectives gained from freelancing. This experience can be highly beneficial in roles that require autonomy, initiative, and a broad skill set.