Spread the Word

Category Archives for Strategy

niche or die

Building a specialist niche business

When businesses suffer from price competition and products and services become a commodity, niche businesses can thrive purely by differentiating and narrowly focusing on what they know best.

Continue reading
be different

Dance to a different tune

Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me that the businesses that are narrow in their focus and deep in their knowledge do best. Through

Continue reading