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Category Archives for Marketing

how much to spend on marketing

How much should I spend on marketing?

5% of what? Google by definition is supposed to deliver the best answers for your question, but none so far are very helpful in guiding your decision on how much to spend on marketing. You will need a

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make or buy your website

Websites for the self employed professional woman

Getting Attention Look around. People everywhere are looking at their phones. Some of them may be potential customers, or clients. How are they going to find you? Or buy from you? Any business not online

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marketing must be continuous

No time for marketing?

The other day one of my clients told me he didn’t want to do any more marketing. He had too much work. Lucky him. But is that a wise idea? Marketing activities need to be consistent and continuous;

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Connect with customers you want

To market, to market; so where are my customers? Once you know what sort of business or services you want to provide, you need customers. Customers or clients pay you money. There’s a couple of

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business couple and marketing

Mature entrepreneurs, marketing and business models

Marketing and Sales for the mature entrepreneur Marketing, and your process for selling your products or services, grows out of your strategy with the focus on how your products or services solve a customer’s

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marketing decisions

Marketing Strategies for the mature entrepreneur

Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals with what you have to offer them. It’s strategic because it’s

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