If you’re a mature professional, over 50, and want to start a business; you’re considered an entrepreneur, and known as a start-up. The words don’t matter, but what matters is that you want to create something meaningful to you.
The over 50 entrepreneur is often more successful at starting up a business than their younger counterparts. And in Australia more and more businesses are being started by this age group every year.
Recent research found that older entrepreneurs are more capable of starting a business than their younger peers.
There are many reasons for this. When you are over 50, you don’t always feel that your working life is over; you’re healthier than earlier generations and may have things you want to accomplish. Or give back, influence the world, or help your local community.
Self-employment is often a viable, more interesting, late-career option that could generate income for many years into your future.
Your know-how, skills and experience developed over many years along with sufficient capital to invest makes it easier.
What will you do and how will you go about doing it?
Knowing how a business works can help you clarify what might be possible for you to do.
If you have a professional qualification or specialist knowledge, it makes it a bit easier to decide where to start. It could be as simple as setting up a private practice with some sub-contracting back into your industry.
You may need some help exploring what might work for you.
In doing this, you move towards a position of Know-What.
That is, having a better idea of what you would like to do, and can do, in a business that suits your interests and abilities and one that customers or clients will pay you for.
But that is not sufficient in itself.
The know-what is knowing what product or service will work.
How to find a customer, sell to them, deliver your product or service so that you get paid is the next part to master. Doing this profitably is the key ie. to make more than it costs you to produce. Gaining Know-How to do this helps.
No-how means recognising that you’re not really sure about how it all works. That you need a better understanding of how a business works. How to develop products that sell. How to sell them in a digital world—turning your skill or idea into a product that makes you money.
To make this shift to know-how there are a number of steps:
We are talking simple here, not huge plans, almost back of the napkin stuff. We want to create a picture of what is possible, to get a clearer picture of what you want to do and how to get there. That also means what you don’t want to do. There is an element of guesswork involved, and you will need to be comfortable with this.
How to sell your products or services
This is how you connect your products or services with customers or clients who want to pay for them.
This is your most important task once you start a business. It’s also where you will need some money to spend. It’s called marketing. Without marketing and spending time or money on it = no revenue, so you need to be smart here and get the best bang for your buck.
The idea is to become an influencer and pull people to you, your tribe. They are looking for you. Stand up!
Strategy and marketing are all critical steps, but there’s more. You still need to get your head around how it all works together; what it takes to run a business if you haven’t run one before.
You will need to gain a better grounding of how all the parts fit together.
While at the same time you’ve got a whole lot of other things happening in your life.
There are 5 things involved in running a business:
All are important components of running your business and all work together.
And more: Structures, tools, systems
I started out 20 years ago when it was much more expensive and harder to start a business. I had to wear a tie, needed an office, equipment and more. It was expensive.
Nowadays there are co-working spaces where you can get a desk and access to a range of services and facilities at a low cost. They really are a hive of activity and energy. With the internet and web, there are far more resources available.
I am often in Melbourne and work out of the Hub, just close to the Southern Cross Station. Alternatively, if you have a business account with the National Australia Bank you can freely access their NAB Village in Melbourne.
This keeps you in contact with other small business owners as it can get lonely working for yourself.
Many of the tools and systems that can streamline your work and business are free, reasonably priced and easy to use.
Be positive about what motivates you. It really is about the art of the possible and deciding the sort of future you want. It can be a portfolio mix of paid work, your own business or volunteer work. You have a choice. It’s your future and don’t let it get away. You’re never too old!
What do you think?
Your future self, goals and aspirations
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