Connect with customers you want
To market, to market; so where are my customers?Once you know what sort of business or services you want to provide, you need customers. Customers or clients pay you money. There’s a couple of
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Dance to a different tune
Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me that the businesses that are narrow in their focus and deep in their knowledge do best. Through
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Marketing Strategies for the mature entrepreneur
Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals with what you have to offer them. It’s strategic because it’s
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Mature entrepreneurs and startups
Understanding Business When I first started out, the only advice I could find were books, the odd video, classes, talking to an accountant, or going along to seminars. None of it really helped me reach
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Starting a business
I quit a well-paying job over 20 years ago thinking that it would be easy to make a living in my own business. Twenty years later I am much wiser and would caution my younger self about doing the same
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How to get started for the mature entrepreneur
The attraction of starting your own business Mature entrepreneurs in Australia have started their own business because they may want a challenge, more income and to do good, meaningful work. Work that
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Self employment for the mature professional
The baby boomer generation born between 1946-1964 is retiring, taking redundancy packages or sadly, being retrenched. Their lives will change but many of them are not yet ready to retire. They are healthier
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