shifting to self-employment for senior professional women

Connect with customers you want

Marketing
/ By Nigel Rawlins

To market, to market; so where are my customers? Once you know what sort of business or services you want to provide, you need customers. Customers or clients pay you money. There’s a couple of

Dance to a different tune

Strategy
/ By Nigel Rawlins

Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me that the businesses that are narrow in their focus and deep in their knowledge do best. Through

Marketing Strategies for the mature entrepreneur

Marketing
/ By Nigel Rawlins

Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals with what you have to offer them. It’s strategic because it’s

Mature entrepreneurs and startups

Startups
/ By Nigel Rawlins

Understanding Business When I first started out, the only advice I could find were books, the odd video, classes, talking to an accountant, or going along to seminars. None of it really helped me reach

Starting a business

Startups
/ By Nigel Rawlins

I quit a well-paying job over 20 years ago thinking that it would be easy to make a living in my own business. Twenty years later I am much wiser and would caution my younger self about doing the same

How to get started as an older entrepreneur

How to get started for the mature entrepreneur

Startups
/ By Nigel Rawlins

The attraction of starting your own business Mature entrepreneurs in Australia have started their own business because they may want a challenge, more income and to do good, meaningful work. Work that

Self employment for the mature professional

Self Employment
/ By Nigel Rawlins

The baby boomer generation born between 1946-1964 is retiring, taking redundancy packages or sadly, being retrenched. Their lives will change but many of them are not yet ready to retire. They are healthier