Wisepreneurs
Spread the Word

Meredith Fuller on careers, work and self-employment podcast transcript

This is a transcript taken from my talk with Meredith Fuller in later 2020 in light of work and careers in a time of COVID. The transcript has had a light edit only. I hope you enjoy the podcast.Nigel

Continue reading
Photo by Joshua Ness on Unsplash

What everybody ought to know about starting a business

Starting a businessTwenty years ago I did something foolish. I quit my job to start my own business. At the time I had a young family to support, but worse—no clue what I was going to do or how. As a

Continue reading
entrepreneurs and marketing

Entrepreneurs, marketing and business models

Marketing and SalesMarketing, and your process for selling your products or services, grows out of your strategy with the focus on how your products or services solve a customer’s problems.Solving customer’s

Continue reading
specialist niche businesses

Positioning the specialist niche business

Positioning your specialist business You may be working, or want to work, as a consultant, coach, trainer or in some other capacity applying your specialist skills to a task, project or client group. What’s

Continue reading
future selves

Your future self, goals and aspirations

New Beginnings There was no mention of more sex or bungee jumping, says Bronnie Ware, a palliative care nurse talking about the regrets of the dying over the last 12 weeks of their lives. The majority

Continue reading
Bring me a brilliant specilalist

Outsourcing

The advantages and disadvantages of outsourcing Starting a business when you are 50 or more is a hassle in terms of your time. You’ve got stuff to do and less time than someone in their 20’s. Most

Continue reading
how much to spend on marketing

How much should I spend on marketing?

5% of what? Google by definition is supposed to deliver the best answers for your question, but none so far are very helpful in guiding your decision on how much to spend on marketing. You will need a

Continue reading
expertise

Shut up and listen

I recently watched a wonderful, honest and down to earth 2012 A TEDX talk by Ernesto Sirolli on entrepreneurship. He talked about helping entrepreneurs realise the opportunity they had identified, find

Continue reading
you're never too old to start a business

Business know-how and shifting to self employment

Necessity or late-career, starting up a business when over 50 If you’re a mature professional, over 50, and want to start a business; you’re considered an entrepreneur, and known as a start-up.

Continue reading
make or buy your website

Websites for the self employed professional woman

Getting Attention Look around. People everywhere are looking at their phones. Some of them may be potential customers, or clients. How are they going to find you? Or buy from you? Any business not online

Continue reading
>