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Latest tips & tools for a wiser entrepreneurial journey

Starting a business Twenty years ago, I did something foolish. I quit my job to start my own business. At ...

Marketing and SalesMarketing, and your process for selling your products or services, grow out of your strategy with the focus ...

Positioning your specialist business You may be working, or want to work, as a consultant, coach, trainer or in some ...

Photo by Anders Jilden on Unsplash New Beginnings There was no mention of more sex or bungee jumping, says Bronnie ...

The advantages and disadvantages of outsourcing Starting a business when you are 50 or more is a hassle in terms ...

5% of what? Google by definition is supposed to deliver the best answers for your question, but none so far ...

I recently watched a wonderful, honest and down to earth 2012 A TEDX talk by Ernesto Sirolli on entrepreneurship. He ...

Necessity or late-career, starting up a business when over 50 If you’re a mature professional, over 50, and want to ...

Getting Attention Look around. People everywhere are looking at their phones. Some of them may be potential customers, or clients. How ...

The other day one of my clients told me he didn’t want to do any more marketing. He had too ...

To market, to market; so where are my customers? Once you know what sort of business or services you want to ...

Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me ...

Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals ...

Understanding Business When I first started out, the only advice I could find were books, the odd video, classes, talking ...

I quit a well-paying job over 20 years ago thinking that it would be easy to make a living in ...

The attraction of starting your own business Mature entrepreneurs in Australia have started their own business because they may want ...

The baby boomer generation born between 1946-1964 is retiring, taking redundancy packages or sadly, being retrenched. Their lives will change ...

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