Business know-how and shifting to self employment
Necessity or late-career, starting up a business when over 50 If you’re a mature professional, over 50, and want to start a business; you’re an entrepreneur, no matter your age, and a start-up
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Websites for the self employed professional woman
Getting Attention Look around. People everywhere are looking at their phones. Some of them may be potential customers, or clients. How are they going to find you? Or buy from you? Any business not online
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No time for marketing?
The other day one of my clients told me he didn’t want to do any more marketing. He had too much work. Lucky him. But is that a wise idea? Marketing activities need to be consistent and continuous;
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Connect with customers you want
To market, to market; so where are my customers?Once you know what sort of business or services you want to provide, you need customers. Customers or clients pay you money. There’s a couple of
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Dance to a different tune
Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me that the businesses that are narrow in their focus and deep in their knowledge do best. Through
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Mature entrepreneurs, marketing and business models
Marketing and Sales for the mature entrepreneur Marketing, and your process for selling your products or services, grows out of your strategy with the focus on how your products or services solve a customer’s
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Marketing Strategies for the mature entrepreneur
Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals with what you have to offer them. It’s strategic because it’s
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Mature entrepreneurs and startups
Understanding Business When I first started out, all that was available were books, the odd video you could buy, classes, or going along to seminars. None of it really helped me get to the deeper understanding
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Starting a business for the mature entrepreneur
I quit a well paying job over 20 years ago thinking that it would be easy to make a living in my own business. Twenty years later I am much wiser and would caution my younger self about doing the same
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How to get started for the mature entrepreneur
The attraction of starting your own business Mature entrepreneurs in Australia have started their own business because they may want a challenge, more income and to do good, meaningful work. Work that
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