All posts by Nigel Rawlins
What everybody ought to know about starting a business
Starting a business Twenty years ago I did something foolish. I quit my job to start my own business. At the time I had a young family to support, but worse—no clue what I was going to do or how. As
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Entrepreneurs, marketing and business models
Marketing and Sales Marketing, and your process for selling your products or services, grows out of your strategy with the focus on how your products or services solve a customer’s problems. Solving
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Positioning the specialist niche business
Positioning your specialist business You may be working, or want to work, as a consultant, coach, trainer or in some other capacity applying your specialist skills to a task, project or client group. What’s
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Your future self, goals and aspirations
New Beginnings There was no mention of more sex or bungee jumping, says Bronnie Ware, a palliative care nurse talking about the regrets of the dying over the last 12 weeks of their lives. The majority
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Outsourcing
The advantages and disadvantages of outsourcing Starting a business when you are 50 or more is a hassle in terms of your time. You’ve got stuff to do and less time than someone in their 20’s. Most
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How much should I spend on marketing?
5% of what? Google by definition is supposed to deliver the best answers for your question, but none so far are very helpful in guiding your decision on how much to spend on marketing. You will need a
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Shut up and listen
I recently watched a wonderful, honest and down to earth 2012 A TEDX talk by Ernesto Sirolli on entrepreneurship. He talked about helping entrepreneurs realise the opportunity they had identified, find
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Business know-how and shifting to self employment
Necessity or late-career, starting up a business when over 50 If you’re a mature professional, over 50, and want to start a business; you’re considered an entrepreneur, and known as a start-up.
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Websites for the self employed professional woman
Getting Attention Look around. People everywhere are looking at their phones. Some of them may be potential customers, or clients. How are they going to find you? Or buy from you? Any business not online
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No time for marketing?
The other day one of my clients told me he didn’t want to do any more marketing. He had too much work. Lucky him. But is that a wise idea? Marketing activities need to be consistent and continuous;
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