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Archive Monthly Archives: September 2017

Bring me a brilliant specilalist


The advantages and disadvantages of outsourcing Marketing and sales is where your business meets the customer and creates the revenue to pay the bills. In this article I refer to outsourcing the bits of

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niche or die

Building a specialist niche business

When businesses suffer from price competition and products and services become a commodity, niche businesses can thrive purely by differentiating and narrowly focusing on what they know best.

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how much to spend on marketing

How much should I spend on marketing?

5% of what? Google by definition is supposed to deliver the best answers for your question, but none so far are very helpful in guiding your decision on how much to spend on marketing. You will need a

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Shut up and listen

I recently watched a wonderful, honest and down to earth 2012 A TEDX talk by Ernesto Sirolli on entrepreneurship. He talked about helping entrepreneurs realise the opportunity they had identified, find

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