Wisepreneurs
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you're never too old to start a business

Business know-how and shifting to self employment

Necessity or late-career, starting up a business when over 50 If you’re a mature professional, over 50, and want to start a business; you’re an entrepreneur, no matter your age, and a start-up

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make or buy your website

Websites for the self employed professional woman

Getting Attention Look around. People everywhere are looking at their phones. Some of them may be potential customers, or clients. How are they going to find you? Or buy from you? Any business not online

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marketing must be continuous

No time for marketing?

The other day one of my clients told me he didn’t want to do any more marketing. He had too much work. Lucky him. But is that a wise idea? Marketing activities need to be consistent and continuous;

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Connect with customers you want

To market, to market; so where are my customers?Once you know what sort of business or services you want to provide, you need customers. Customers or clients pay you money. There’s a couple of

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be different

Dance to a different tune

Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me that the businesses that are narrow in their focus and deep in their knowledge do best. Through

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business couple and marketing

Mature entrepreneurs, marketing and business models

Marketing and Sales for the mature entrepreneur Marketing, and your process for selling your products or services, grows out of your strategy with the focus on how your products or services solve a customer’s

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marketing decisions

Marketing Strategies for the mature entrepreneur

Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals with what you have to offer them. It’s strategic because it’s

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understanding business and startups

Mature entrepreneurs and startups

Understanding Business When I first started out, all that was available were books, the odd video you could buy, classes, or going along to seminars. None of it really helped me get to the deeper understanding

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starting a business for the over 50's

Starting a business for the mature entrepreneur

I quit a well paying job over 20 years ago thinking that it would be easy to make a living in my own business. Twenty years later I am much wiser and would caution my younger self about doing the same

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How to get started as an older entrepreneur

How to get started for the mature entrepreneur

The attraction of starting your own business Mature entrepreneurs in Australia have started their own business because they may want a challenge, more income and to do good, meaningful work. Work that

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