Blog - Wisepreneurs
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    you're never too old to start a business

    Business know-how and shifting to self employment

    Necessity or late-career, starting up a business when over 50 If you’re a mature professional over 50 and want to start a business you’re an entrepreneur, no matter your age, and a start up

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    make or buy your website

    Websites for the self employed professional woman

    Getting Attention Many self-employed professional women get work through word-of-mouth. If they are that busy, why would they need a website? Most busy professionals use their website to re-assure clients

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    marketing must be continuous

    Should you stop marketing when busy?

    The other day one of my clients told me he didn’t want to do any more marketing. He had too much work. Lucky him. But is that a wise idea? Strategy and Marketing? Let’s start with Strategy. These

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    How to connect with the customers you want

    To market, to market and where do I find my customers?Once you know what sort of business or services you want to provide, you’ll need customers. Customers or clients pay you money. There’s

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    be different

    Dance to a different tune

    Over the last 20 years of providing a wide range of marketing services to business owners, experience has taught me that the businesses that are narrow in their focus and deep in their knowledge do best. Through

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    business couple and marketing

    Mature entrepreneurs, marketing and business models

    Marketing and Sales for the mature entrepreneur Marketing, and your process for selling your products or services, grows out of your strategy with the focus on how your products or services solve a customer’s

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    marketing decisions

    Marketing Strategies for the mature entrepreneur

    Marketing is a process It’s how you attract, reach out and communicate with your preferred customers or clients. It deals with what you have to offer them. It’s strategic because it’s

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    understanding business and startups

    Mature entrepreneurs and startups

    Understanding Business When I first started out, all that was available were books, the odd video you could buy, classes, or going along to seminars. None of it really helped me get to the deeper understanding

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    starting a business for the over 50's

    Starting a business for the mature entrepreneur

    I quit a well paying job over 20 years ago thinking that it would be easy to make a living in my own business. Twenty years later I am much wiser and would caution my younger self about doing the same

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    How to get started as an older entrepreneur

    How to get started for the mature entrepreneur

    The attraction of starting your own business Mature entrepreneurs in Australia have started their own business because they may want a challenge, more income and to do good, meaningful work. Work that

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